You built the business.
Now the business runs you.
Our work: make the business yours again.
A decade alongside global broadcasters, a Nobel laureate, NGOs, and self-starters — but we now exclusively working with smaller businesses and individuals.
Who are we?
—thread is a floating team of experts from across industries and specialities; branding & communication strategists, business analysts, operations specialists, business advisiors, sales powerhouses.
We work exclusively with founder-led businesses — where the person who started it still runs it, usually between 2 and 20 people.
Our focus: closing the gap between the business you meant to build and the one you're now running.
Branding
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Business Analysis
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Video
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Copywriting
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User Expereince
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Branding / Business Analysis / Video / Copywriting / User Expereince /
The problems aren’t complicated.
They’re uncomfortable .
Business is not bad but I have no time or energy to make it better.
01
My prices were right in 2020.
But I haven't touched them since.
02
The team grew.
My work is mostly to manage them.
03
The work that used to wake me up at 6am now keeps me up at 2am.
04
I have optimized endlessly.
Nothing actually changed.
05
Half of my customers, I'd let go tomorrow if I could.
06
Our Strategy : Clarity
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Pricing & Product
We audit what you charge, what you sell, and how it's packaged. Then, if required we rebuild it.
You get: A new price list. A simplified product line. Scripts for telling existing customers about the changes.
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Customer Experience
We map every touchpoint a customer has with your business — from first contact to invoice. We find where it leaks.
You get: A customer journey map, a list of fixes ranked by impact, and rewritten templates for the friction points.
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Voice, Copy & Identity
We rewrite and redesign the parts of your business that face the outside world — words and visuals together, so they finally say the same thing.
You get: Website copy, pitch deck, founder bio, a one-page voice guide. Logo, color and type system, updated templates for proposals, invoices, and social.
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Business Structure
We look at how the business is actually organized — who does what, how decisions get made, where time disappears. Then we redraw it.
You get: A current-state org chart, a redrawn one, role definitions for each person, and a list of what to start, stop, and reassign.